A series of 3 incrementality tests prove brand search to be ineffective

AppLovin is all the rage right now — and many marketers are wondering if this channel is as impactful as the platform claims. Let's dive into 4 early test results here at Haus.

Javy Coffee used Haus GeoTests to understand how their Meta creative impacted all sales channels. Their results were shocking and unexpected.

Hexclad observes a 67% decrease in Meta CPIA with a 3 week post-test window, confirming a long purchase cycle for this high AOV product.

Fresh Clean Threads used Haus to provide comprehensive, actionable measurement of its marketing efforts across all their sales channels.

Inkbox engaged with Haus to assess the impact on sales across DTC, Amazon, and Walmart.

This global enterprise brand wanted to understand if cash back and reward sites within their affiliate program were driving incremental revenue.

This test revealed that each creative variation is working hard for different business objectives and were effective for consumers at specific stages of their journey.

Newton Baby measures the lift of both DTC and Amazon sales driven by TikTok ads for a clearer picture of total impact from the channel.

FanDuel wanted to understand the optimal level of investment in YouTube so they ran a 3-cell diminishing marginal returns test.

When measured outside of click based attribution, Meta upper funnel campaigns are efficient enough to become a part of Caraway’s evergreen, always-on strategy.

Ritual optimizes TikTok strategy to drive 8% lift in incremental subscriptions.

Multi-billion dollar omnichannel brand uses incrementality to calibrate MMM and last-click signals.

JRB theorized that YouTube was driving more value than could be measured by clicks so they decided to test it with Haus.

Caraway tests PMax with brand terms and without brand terms in 3-Cell experiment to optimizing their buying strategy.

Ritual uses a test and roll strategy to test 5 email variants in 45 days unlocking huge incremental customer billings.

FanDuel uses a "test and roll" approach to quickly test into new channels, media mixes, flighting strategies, and bid types.

Tally accelerates testing velocity through Haus, and redistributes millions of dollars to drive a significant increase in borrowers.