Do you know which campaigns are driving results?
Unlock efficient and incremental growth with experiments that only take minutes to launch.
Traditional measurement is leading you astray
As privacy regulations tighten, click-based reporting is increasingly inaccurate. It under values upper funnel channels, overvalues lower funnel and only measures digital channels.
Traditional MMMs, built on correlation, have significant reporting delays, leading to outdated insights.
Advance your measurement model from correlation to causation.
Holdout tests enable you to measure true incrementality
Test and Control Experiments
Measure the incremental impact of a channel or tactic with a two or three cell experiment, using a control group to establish causation.
Measure KPIs that matters to your business and move beyond vanity metrics like impressions and clicks.
Build your testing roadmap
Create a testing roadmap using Haus personalized recommendations and templates.
Channel
Within channel
Multi-channel
Actionable Results
Granular reports including daily lift between your treatment and control groups, interactive confidence intervals, and incrementality factors to calibrate your platform, MTA, and MMM reporting.
A series of 3 incrementality tests prove brand search to be ineffective
This brand was spending a significant amount of money on Google brand search and wanted to understand if this tactic was driving incremental customer activations.
Case study
