GeoLift
Configure regional test & control experiments and measure incrementality through a self-serve platform.
Navigate growth with a reliable compass
Less accurate
More accurate
Attribution
Powered by Clicks
- Limited by privacy changes
- Can’t measure offline
- Undervalues upper funnel
MMM
Powered by Correlation
- Depends on outdated data
- Lacks frequency and granularity
- Time and cost intensive
Incrementality
Powered by Causality
- Test/Control methodology
- Based on actual sales data
- Fast and actionable
Use GeoLift for:
Incrementality
Holdout testing to understand how marketing treatments drive sales.
Read more
Optimal spend level
Plot your spend on a diminishing marginal return curve to find the right investment levels.
Read more
Amazon + Retail
Measure across all sales channels including DTC, Amazon, and retail.
Read more
Media mix optimization
Compare the performance of two marketing treatments against one another.
Read more
New channel launches
Quantify the impact of launching into a new marketing channel.
Read more
Holidays and promotions
Identify the incrementality of discounts & promotions.
Read more
From question to experiment in minutes
Configure robust regional experiments on-demand with the statistical tools and controls to balance speed and precision.
How it works
An automated end-to-end solution, built by scientists, made for marketers.
You
1. Hypothesis
State your business question
Haus
2. Experiment Power
Configure test for your desired statistical power
3. Region Selection
Stratified sampling to split regions into test and control
4. Test Implementation
Execute campaign in the target regions
5. Statistical modeling
Increase precision with advanced synthetic control methods
6. Analysis & Insights
Translate results into actionable insights
“We theorized that YouTube was driving more value than could be measured by clicks . . . Using Haus, we found that not only has our YouTube spend been quite profitable, but ramping up is likely going to be a very good idea.”
Cody Plofker
“We knew our Ritual customer was on TikTok, but there was uncertainty around whether as a new channel, it could be an evergreen part of our mix. We are always trying to understand the incremental effects of our advertising, and with Haus, we were able to optimize our TikTok strategy.”
Winter Brooks
Ritual
“We use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. Insights from our experiments have unlocked growth opportunities that meaningfully improve our bottom line.”
Aaron Zagha,
“There has been a lot of industry chatter about whether PMAX campaigns overdeliver to brand terms and users who are not incremental. We used Haus to test and validate our assumptions, and the business impact was significant.”
