Causal MMM
Clarity over correlation
The first MMM you can trust. Built on incrementality to guide confident investments.
MMM trust issues? Same.
That’s why we built Causal MMM.
Haus Causal MMM | Correlation-Based MMM |
Transparent recommendations | Black box models |
Grounded in causality | Correlation-based |
Accurate results | Multicollinearity conflicts |
Consistent with experiments | Contradicts experiments |
Onboarding in weeks | Slow onboarding |
Weekly model refreshes | Infrequent model refreshes |
Experiment-first
Causal MMM uses experiments as ground truth, making for an MMM you can actually trust.
Fully transparent
Know exactly how your data drives recommendations so you can act with confidence instead of just guessing.
Smarter with every test
Every new test automatically feeds back into the model, making it more accurate, resilient, and tailored to your business over time.
Measure what worked.
Plan what’s next.
Looking back
Evaluate the past performance of your channel mix, quantify spend efficiency, and identify opportunities for new experiments.
Looking forward
Simulate budget shifts, predict seasonal impacts, and continuously refine allocation.
What you can do with Causal MMM
Simulate budget scenarios
Ask ‘What if?’ and get instant answers. Move spend across channels, simulate outcomes, and plan with confidence.
Identify testing opportunities
Surface new ideas for impactful tests. Models continuously improve with each new experiment.
Maximize sale periods
Drive the best results during high-stakes windows with time-varying efficiency analytics.
Optimize new channels faster
How effective are no-click channels like out-of-home activations, billboards, YouTube, and CTV?
Know when to scale
Is Pinterest scalable compared to Meta? Use saturation analysis to see where returns plateau and set the right budget.
Track hard-to-measure channels
Causal MMM reveals the impact of channels that are difficult to measure like linear TV, influencer, or out of home brand activations.
Stop waiting. Start optimizing.
Get your first readout in weeks, not months with Causal MMM.
See how Causal MMM can help you make smarter marketing investments
The Laws of Incrementality
Whether you’re new to incrementality or a testing veteran, The Laws of Incrementality apply no matter your measurement stack, industry, or job family.
Incrementality = experiments
Not all incrementality experiments are created equal
Incrementality is a continuous practice
Incrementality is unique to your business
Acting on incrementality improves your business