Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world’s top companies
4000+
Experiments run per year
$30B+
Ad spend optimized per year
$1T
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Optimize with Copilot
Use Haus Copilot to design and optimize your experiment from hypothesis to post-treatment window.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
The latest from Haus
Three Lessons Marketers Can Learn From a Failing Football Club
Three Lessons Marketers Can Learn From a Failing Football Club
What Tottenham’s collapse reveals about the right — and wrong — way to use advanced analytics.
Is Your Marketing ROI Real? A Brief History of Scanners and Sales
Is Your Marketing ROI Real? A Brief History of Scanners and Sales
When brands cut prospecting to chase ROAS, they stop replenishing future demand – and history illustrates what happens next.
How Haus’ Tom O’Bara helps billion-dollar enterprises with their biggest marketing investment decisions
How Haus’ Tom O’Bara helps enterprises with their biggest marketing investment decisions
Learn how Haus’ Tom O’Bara helps global brands and studios run impactful incrementality tests and answer their hardest measurement questions.
We unpack how Haus uses covariate stratification to help enterprise streaming platforms, broadcasters, and sportsbooks accurately measure the impact of ads run during live sports.
Haus has enabled us to operationalize a test-and-learn mindset — bringing unified incrementality experimentation across channels, giving us clearer, comparable results and accelerating our pace of learning.
While we’ve always aimed to be data-driven, we often had to lean on judgment in our decision-making. Haus has enabled us to operationalize a test-and-learn mindset — bringing unified incrementality experimentation across channels, giving us clearer, comparable results and accelerating our pace of learning. This unlocked an experimentation mindset across the broader org.
Eitan Newmark
Associate Director of Portfolio and Marketing AnalyticsGrubhub
Eitan Newmark
Associate Director of Portfolio and Marketing AnalyticsGrubhub
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP MarketingFanDuel
Brian Borkowski
SVP MarketingFanDuel
The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of GrowthMidi Health
Derek Gerberich
Head of GrowthMidi Health
Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.
We’re big believers that the platforms with the broadest reach deserve the highest attention and experimentation efforts from us. We have never bought non-conversion optimized media on Meta due to measurement limitations even though it always felt intuitive to us. Thanks to Haus we were able to view the impact of upper funnel media on the business as a whole and have now made those efforts part of our evergreen strategy.
Connor Dault
VP GrowthCaraway
Connor Dault
VP GrowthCaraway
I can easily and confidently say that Haus was a major reason why I was able to justify scaling budgets by 400%+.
Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon)
Meghan Reynolds
Senior Marketing Leader (Eight Sleep, Oura, Amazon)
