Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world's top companies
2000+
Experiments run per year
$15B+
Ad spend optimized per year
$400B+
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Optimize with Copilot
Use Haus Copilot to design and optimize your experiment from hypothesis to post-treatment window.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
The latest from Haus
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From Guesswork to Causal Truth: Measurement Lifer Feliks Malts’ Best Practices for Incrementality Testing
From Guesswork to Causal Truth: Measurement Lifer Feliks Malts’ Best Practices for Incrementality Testing
Haus’ Feliks Malts has partnered with hundreds of teams on their incrementality testing programs. Here's how he ensures they're set up to drive real business impact.
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Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus
Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus
Haus is built on AI and machine learning that strengthens the speed, accuracy, and reliability of incrementality tests.
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Now live in the Haus app, Time Tests estimate the incremental impact of a significant change to your business when test and control groups aren’t feasible.
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The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI
The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI
We analyzed over a hundred incrementality tests before, during, and after BFCM 2025 and uncovered dramatic delayed conversion effects.
The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
We needed a partner who could help us future proof our business as privacy changes limited the data we could use for marketing measurement. The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.
Brian Borkowski
SVP MarketingFanDuel
Brian Borkowski
SVP MarketingFanDuel
The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of GrowthMidi Health
Derek Gerberich
Head of GrowthMidi Health
Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.
We’re big believers that the platforms with the broadest reach deserve the highest attention and experimentation efforts from us. We have never bought non-conversion optimized media on Meta due to measurement limitations even though it always felt intuitive to us. Thanks to Haus we were able to view the impact of upper funnel media on the business as a whole and have now made those efforts part of our evergreen strategy.
Connor Dault
VP GrowthCaraway
Connor Dault
VP GrowthCaraway
