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Causal Attribution

Optimize your marketing investments with daily incrementality reporting

Get a more accurate view of your marketing ROI

Relying only on platform reported metrics means you might miss the full picture of your media effectiveness. Clicks and views show engagement, but they don’t prove that an ad caused conversions.

Understand the true impact of your ads and make decisions based on causation, not correlation.

Daily reporting, clearly calibrated for incrementality

Causal Attribution dynamically adjusts your platform reporting based on experiment results, allowing you to reallocate your budget to the channels and tactics that have the greatest incremental impact.

Automated

Automated

Haus automatically adjusts your platform data for incrementality - so you can focus on driving results instead of crunching numbers.

Dynamic

Dynamic

Data is refreshed daily, so you can see what's working and make snap, sound decisions based on your most recent experiment results.

Actionable

Actionable

Visualize your cost per incremental acquisition (CPIA) across marketing channels and campaigns in an instant – so you can make decisions on how to adjust your campaigns and move forward with confidence.