Causal Attribution
Optimize your marketing investments with daily incrementality reporting
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Get a more accurate view of your marketing ROI
Relying only on platform reported metrics means you might miss the full picture of your media effectiveness. Clicks and views show engagement, but they don’t prove that an ad caused conversions.
Understand the true impact of your ads and make decisions based on causation, not correlation.
Daily reporting, clearly calibrated for incrementality
Causal Attribution dynamically adjusts your platform reporting based on experiment results, allowing you to reallocate your budget to the channels and tactics that have the greatest incremental impact.