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10 Most Transformational Test Results from Haus
- Gain free access to the most surprising and transformational incrementality tests.
- Discover how the tests were set up and how each brand leveraged the results.
- Get inspired by test designs and the types of insights experimentation can unlock.
Optimizing billions in ad spend for the world's top companies
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Why Test?
- In-platform signals miss the full picture.
- Reported conversions are often double-counted across platforms, leading to overstatement of credit.
- There is a bias toward click-heavy channels and against view-heavy channels.
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Navigate growth with a reliable compass
Less accurate
More accurate
Attribution
Powered by Clicks
- Limited by privacy changes
- Can’t measure offline
- Undervalues upper funnel
MMM
Powered by Correlation
- Depends on outdated data
- Lacks frequency and granularity
- Time and cost intensive
Incrementality
Powered by Causality
- Test/Control methodology
- Based on actual sales data
- Fast and actionable
“The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.”
BRIAN BORKOWSKI,
SVP Marketing,
Fanduel
Fanduel
“Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.”
Connor Dault,
VP, Growth and Digital Product, Caraway
“We've seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone".”
Aaron Zagha,
CMO, Newton Living
“[This] is one of the most valuable frameworks I’ve encountered in my career. We were able to get quick insights and condense a 30 day experiment into 2 days!”
Chelsea McClure,
Director, Customer Growth and Lifecycle, Ritual