Incrementality Masterclass Chicago

Join Faith Shin (Senior Machine Learning Manager, Measurement and Attribution at Wayfair) and Shyam Varanasi (Associate Director, Marketing Analytics at Grubhub) for our next Incrementality Masterclass - an intimate, invite-only session built for marketing analytics and data science leaders.

Across a series of fireside chats, we'll go deep on advanced incrementality practice: building a testing roadmap that holds up across global markets and promo calendars, measuring the hard stuff during peak season, and unpacking the role of causality in a well-calibrated MMM. Haus Chief Scientist Joe Wyer will close with our view on where marketing measurement goes next. Afterwards, stay for dinner to connect with peers working on the same problems.