No items found.

Bridging the Marketing-Finance Gap

Episode 14
Listen on Spotify

After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship. 

They sat down with Olivia Kory to discuss:

  • How vulnerability and transparency built trust (2:49)
  • The most important thing a CMO can do for a CFO (6:08)
  • Why marketers need to act as owners (8:11)
  • How Raquel and Evan aligned on metrics (10:11)
  • What Evan wishes CMOs knew more about finance (14:21)
  • What Raquel wishes CFOs knew more about marketing (16:28)
  • How Raquel gets finance partners on board with incrementality (20:48)
  • The moment Evan bought into incrementality (23:28)
  • What not to do when operationalizing incrementality as a CMO (25:05)

Bridge the marketing-ROI gap

Learn how Haus can help you measure the impact of your campaigns.

Get A Demo

Latest Open Haus episodes

See all

What To Do After A Bad Incrementality Test Result

What To Do After A Bad Incrementality Test Result

Haus Measurement Strategists Dean Gordon and Ike Armstrong sit down to talk about next steps after that difficult moment when you get a test result that “punches you in the chin.”

Listen
 

Incrementality Testing at Scale: Lessons from Newton CMO Aaron Zagha

Incrementality Testing at Scale: Lessons from Newton CMO Aaron Zagha

Newton Baby CMO Aaron Zagha on building a data-driven marketing org, betting early on incrementality, and driving 30% efficiency gains with Haus.

Listen
 

How to Find The Marginal Efficiency of Your Marketing

How to Find The Marginal Efficiency of Your Marketing

Dean and Olivia discuss the different types of spend-level tests that can help you find the marginal efficiency of your marketing.

Listen