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Episode 14:  Bridging the Marketing-Finance Gap

Bridging the Marketing-Finance Gap

After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship. 

They sat down with Olivia Kory to discuss:

  • How vulnerability and transparency built trust (2:49)
  • The most important thing a CMO can do for a CFO (6:08)
  • Why marketers need to act as owners (8:11)
  • How Raquel and Evan aligned on metrics (10:11)
  • What Evan wishes CMOs knew more about finance (14:21)
  • What Raquel wishes CFOs knew more about marketing (16:28)
  • How Raquel gets finance partners on board with incrementality (20:48)
  • The moment Evan bought into incrementality (23:28)
  • What not to do when operationalizing incrementality as a CMO (25:05)

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