After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship.
They sat down with Olivia Kory to discuss:
- How vulnerability and transparency built trust (2:49)
- The most important thing a CMO can do for a CFO (6:08)
- Why marketers need to act as owners (8:11)
- How Raquel and Evan aligned on metrics (10:11)
- What Evan wishes CMOs knew more about finance (14:21)
- What Raquel wishes CFOs knew more about marketing (16:28)
- How Raquel gets finance partners on board with incrementality (20:48)
- The moment Evan bought into incrementality (23:28)
- What not to do when operationalizing incrementality as a CMO (25:05)
