Episode 7: Growth and Measurement Trends: Perspectives from a Marketing Leader

Rob Webb, a Growth Marketing Consultant and former SVP of Growth at Tonal, joins Open Haus to discuss growth and marketing trends. Rob shares insights on being a growth consultant, the importance of incrementality testing, and strategies for building scalable growth systems across various organizations. The session explores challenges in marketing measurement and future trends in growth tooling.

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Notable moments:

• [00:00:00] - Introduction and background of Rob Webb
• [00:02:36] - Role of a growth consultant and importance of incrementality testing
• [00:05:58] - Discussion on focusing on the right metrics in marketing
• [00:09:31] - Building scalable growth systems and marketing measurement
• [00:14:08] - Determining the right marketing mix strategy for brands at different growth stages
• [00:19:45] - Organizational shifts and getting buy-in for testing
• [00:26:04] - Challenges in marketing leadership and the quest to be right
• [00:32:45] - Future trends in growth tooling and marketing measurement
• [00:37:41] - Q&A session begins
• [00:47:19] - Closing remarks and wrap-up