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Episode 10:  Winning Internationally: The Playbook for Global Expansion

Winning Internationally: The Playbook for Global Expansion

When a brand goes global, everything gets a bit more complex. Juan Bongiovanni, Chief Marketing Officer at N26, knows this firsthand. Having overseen growth and marketing at giants like Trade Republic, Netflix, and Quibi, Juan has thought deeply about what it takes to scale a brand internationally without losing what makes it unique.

On March 6, 2025, he joined Haus' Head of Strategy Olivia Kory for this latest session Open Haus to have a conversation about scaling a brand across multiple countries. He shared strategic insights on:

  • The value in focusing on similarities, rather than differences, when scaling globally
  • Regulations – the good, the bad, and the ugly
  • The logistics of pivoting away from the correlation-based metrics to incrementality testing
  • Why skepticism and humility are so important in marketing
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