No items found.

Measure Big Bets With Time Tests

Episode 15
Listen on Spotify

In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer collabs, or a major tentpole event. Olivia and Morgan cover:

  • The basics of Time Tests (3:05)
  • Some "under the hood" modeling information (9:12)
  • Geotests vs. Time Tests (11:15)
  • How to use Time Test results in an MMM (15:31)
  • A live demo of Time Tests in the Haus app (20:07)

That's right — Time Tests are available today in the Haus app. Learn more about how they work here.

Latest Open Haus episodes

See all

Operationalizing MMM and Experiments

Operationalizing MMM and Experiments

Olivia sits down with Haus experts and customers to explore how businesses can leverage experiments to better operationalize marketing mix model outputs.

Listen
 

The Incrementality Awards: Highlighting The Best Measurement Learnings from 2025 + A Quick Mailbag

The Incrementality Awards: Highlighting The Best Measurement Learnings from 2025 + A Quick Mailbag

Olivia sits down with Measurement Strategist Tarek Benchouia to talk about their most valuable learnings and biggest surprises from 2025.

Listen
 

Bridging the Marketing-Finance Gap

Bridging the Marketing-Finance Gap

Olivia sits down with Raquel Alexander and Evan Fein to discuss the steps CMOs and CFOs can take to build trust and alignment.

Listen
Â