Olivia is joined by Haus Measurement Strategist Chandler Dutton to react to the Marketing Operatorsā recent episode on incrementality. Olivia and Chandler talk:Ā
- Incrementality in Retention (4:00)
- Using Haus to fend off vendors asking you for more money (11:52)
- Articulating a hypothesis (13:47)
- How to run a diminishing marginal returns test (16:45)
- Progressive truth and tactical A/B tests (18:47)
- Upper-funnel Measurement and Long-Term Effects (26:55)
- Interaction effects between channels (36:30)
- Creative wins (39:25)
If you haven't listened to the Marketing Operators' incrementality episode, check it out here: The Incrementality Playbook Every Ecommerce Marketer Needs
