Faith Shin (Sr. Machine Learning Manager, Wayfair) and Joe Meier (VP of Marketing Analytics, SharkNinja) sit down with Olivia to discuss what it takes to build an elite marketing program.
They break down:
– The good, the bad, and the ugly of building marketing measurement in-house, feat. Haus' Joe Wyer (5:14)
– How Wayfair's measurement has evolved in Faith's tenure (13:20)
– The moment Wayfair realized they needed a measurement partner (17:16)
– How having a partner has helped Wayfair scale (20:14)
– SharkNinja's approach to measuring a massive product portfolio (23:05)
– The SharkNinja bias for action (26:15)
Plus an extensive live Q&A with Faith and Joe.
.avif)
.avif)