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Tom O’Bara

Enterprise Measurement Strategy Lead
,
Haus
LinkedIn

Tom O’Bara is Enterprise Measurement Strategy Lead at Haus, where he partners with global brands, studios, and other large advertisers on incrementality testing and marketing measurement. Before joining Haus, he led digital advertising strategy for brands including Prime Video, Audible, Kindle, and Echo at Amazon, bringing deep experience across ad tech and enterprise measurement to every engagement. Learn more about Tom’s work here.

Articles by
Tom O’Bara

How Film Studios and Streamers Measure Marketing ROI

From the Lab
Jun 25, 2026

We analyzed dozens of incrementality experiments to learn how leading studios and streaming platforms use testing to answer the questions that matter most.