Report

2025 State of Growth Marketing in DTC + Ecommerce

Discover what 70+ leading consumer brands have to say about growth marketing, measurement, and budget trends.

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Learn how the top growth marketers
are navigating measurement in 2025

  • Objectives and challenges: ‍See what brands candidly share as their biggest goals and hurdles when it comes to growth.
  • Budget allocation trends: Discover where brands are expecting to increase and decrease their media spend.
  • Trusted information sources: Learn where industry leaders are turning for reliable information and insights.

How confident are you in what’s actually driving your growth?

Make better ad investment decisions with Haus.

The Laws of Incrementality

Whether you’re new to incrementality or a testing veteran, The Laws of Incrementality apply no matter your measurement stack, industry, or job family.

Incrementality = experiments

Not all incrementality experiments are created equal

Incrementality is a continuous practice

Incrementality is unique to your business

Acting on incrementality improves your business