Learn how 500 senior marketing and finance leaders are navigating measurement, AI, and decision-making in 2026
- Measurement and confidence: See how leaders assess their own marketing measurement approaches — and where that confidence breaks down under financial scrutiny.
- AI adoption and accountability: Discover how organizations are navigating the gap between confidence in AI execution and the ability to explain ROI from AI-powered marketing tools.
- The cost of measurement uncertainty: Understand how measurement gaps are shaping which ideas get funded, which investments move forward, and how organizations grow.
- Channel investment intentions: See where marketing budgets are headed in 2026 — and which channels leaders feel most and least confident defending from a measurement standpoint.