Haus visual brand guidelines
Best practices for logos, colors, and typography.
IBM Plex Sans
IBM Plex Sans is a variable font that reflects a balance of engineering and humanistic design.
Smarter marketing investments
Weight
500 / Medium
Line height
120%
letter spacing
0%
Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Jones Road Beauty, Dr. Squatch, Sonos, Paramount, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Marketing Brew, and Wall Street Journal.
Weight
400 / Regular
Line height
150%
letter spacing
0%
Weight
500 / Medium
Line height
120%
letter spacing
5%
Case
All-caps
Eyebrow text