Haus visual brand guidelines
Best practices for logos, colors, and typography.
Giest
Geist is Vercel's open source typeface, drawn in the Swiss tradition โ geometric, tightly spaced, and stripped of anything decorative. What earns it a place here is range rather than personality: it holds its character at 12px in a data table and at 72px in a headline, which is what lets a single family carry the whole system.
Giest Mono
Geist Mono is built on the same skeleton, so moving between the two reads as one voice changing register rather than two typefaces competing.
Smarter marketing investments
Weight
500 / Medium
Line height
120%
letter spacing
0%
Haus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Hausโ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Jones Road Beauty, Dr. Squatch, Sonos, Paramount, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale. Haus was named a LinkedIn Top Startup in 2024 and 2025 and has been featured in outlets like AdExchanger, Axios, Marketing Brew, and Wall Street Journal.
Weight
400 / Regular
Line height
150%
letter spacing
0%
Weight
500 / Medium
Line height
120%
Eyebrow text