Trademark & Copyright Usage Guidelines

Haus’ trademarks and copyrighted works are among our most valuable assets. Some examples of Haus’ trademarks and copyrighted works include word marks, brand names, logos, designs, badges, certification marks, slogans, taglines, website content, and videos of Haus and its affiliates. Any references in these guidelines to Haus’ trademarks and copyrighted works include those of its affiliate brands. These Guidelines are intended to guide partners, resellers, customers, developers, consultants, publishers, and/or any other third party that wishes to use or display our trademarks and copyrighted work in any manner. Any uses of Haus’ trademarks and copyrighted works must abide by these Guidelines and any other terms that may apply, as specified, to the particular materials used. Most uses require specific written permission, whether through your separate agreement with Haus or a license specifically for this purpose.

Prohibited Uses

Absent explicit written authorization from Haus, the following uses of Haus’ trademarks and copyrighted works are strictly prohibited.

Company, Product, Service, or Website Name

You may not incorporate any of Haus’ trademarks or copyrights, or any recognizable portion of any of Haus’ trademarks or copyrights, into your company name, app name, product name, service name, website or domain name, social media handle, taglines, or any other source-identifying materials.

Use of Copyrighted Content

You may not use or display any of Haus’ content, including images, text, audio, video, or media in any other format, for any purpose, including for use with non-fungible tokens (NFTs), blog posts, or videos.

Advertising, Marketing, and Promotional Material

You may not purchase any of Haus’ trademarks as an ad word or keyword from any search engine, social media forum, or other online venue. You may not use any of Haus’ trademarks or copyrighted material in advertising, marketing, or promotional materials.

Typestyles & Fonts

You may not use typestyles or fonts for your company name or product name that look like those of Haus’ trademarks, copyrighted work, or stylizations. You may not use logos, designs, or stylizations that incorporate design elements of, or look similar to, logos, designs, or stylizations of Haus’ trademarks.

Alteration or Modification of Marks

You may not alter or modify any of Haus’ trademarks in any way.

Screenshots of Non-Software Products

You may not use or display screenshots of any content from any website, blog, learning platform, streaming or media service, credentialing program, testing program, or any non-software offering from Haus or any of its affiliates.

AI Data Models

You may not use or scrape any trademarks, content, or data of Haus or any of its affiliates for the creation or training of AI models or tools, including but not limited to machine learning models, generative models, deep learning models, and artificial neural networks.

Disparaging Uses

You may not use any of Haus’ trademarks or copyrighted works in a way that is defamatory, libelous, obscene, unlawful, or otherwise disparaging or in any way that would dilute, tarnish, or otherwise conflict with Haus’ ability to use and/or enforce its rights in its trademarks or copyrighted works, even if such use is under a license.

Use of Confusingly Similar Marks & Translations

You may not use any trademark or service mark that is likely to be confused with any of Haus’ trademarks in your company’s name, product or service name, publication title, conference title, website name, domain name, social media handle, or other source-identifying material or otherwise give the impression of affiliation with or endorsement by Haus. You may not use abbreviations or translations of any of Haus’ trademarks.

Authorized Uses

Acknowledgment Before Use

Before using any of Haus’ trademarks or copyrighted works, you must carefully review these Guidelines. By downloading, using, or displaying any of Haus’ trademarks or copyrighted works, you warrant and acknowledge that you have read these guidelines in full and agree to abide by them and further acknowledge and agree to the following:

1. Haus is the sole owner of its trademarks and copyrighted works.
2. You warrant that you will not interfere with Haus’ ownership or rights in its trademarks or copyrighted works anywhere in the world.
3. You may not transfer the rights granted in these Guidelines to anyone else.
4. Any goodwill derived from your use of Haus’ trademarks or copyrighted works inures to the benefit of Haus.
5. Unless otherwise specified in a separate agreement, we may modify or revoke any right to use or display Haus’ trademarks or copyrighted works at any time in our sole discretion.
6. These Guidelines are not intended to be an exhaustive list of Haus’ rights in its trademarks and copyrighted works.
7. We make no warranties with any permissions we grant for Haus’ trademarks or copyrighted works.
8. Haus will not be liable for any damages arising from using Haus’ trademarks or copyrighted works according to these Guidelines, whether direct, indirect, incidental, special, consequential, punitive, exemplary, or otherwise.
9. Haus reserves all rights in its intellectual property, including rights not expressly described in these Guidelines.

Referring to Haus in Text

You may use Haus’ word marks in plain text to accurately reference our company, products, or services, as long as your use does not risk confusion about our involvement or relationship (or lack thereof). The following guidelines must be followed:

1. Haus’ trademark must not be a part of the offering’s name or other branding (such as logos or tag lines).
2. Haus’ trademark must be less prominent than the offering’s name.
3. Referential language must be used as the prefix to accurately explain the inclusion of Haus’ trademarks. For example “compatible with,” “runs on,” “built on,” or “integrates with” are accepted referential phrases when such statements are true.
4. Your use of Haus’ trademark must not risk creating an impression of endorsement, sponsorship, or false association with Haus or any of its products or services.
5. A trademark attribution notice must be included within the credit/end section of the publication providing adequate notice of Haus’ ownership of its trademarks. Acceptable attribution statement language can be found in the “Usage Guidelines” section below.

Links

You may link to Haus’ content as long as you do not commercialize the links.

Written Agreement with Haus

If you are a Haus partner, authorized reseller, customer group leader, certified professional, vendor, or academic or training institution and have been provided specific permission to use or display Haus’ trademarks or copyrighted works within your licensing or other written agreement with Haus, you are permitted to use and display only those of Haus’ trademarks and copyrighted works specifically referenced in your agreement, and you must follow the terms outlined in your specific agreement. If you wish to use or display any of Haus’ trademarks and/or copyrighted works not specifically referenced in your agreement, contact legal@haus.com.

You may have received additional guidelines outlining prohibited and permitted uses of Haus’ trademarks and copyrighted works, including written requirements for the size, typeface, colors, and other graphical characteristics of each. Any such additional guidelines merely supplement and do not replace these Guidelines. Furthermore, these guidelines supplement any written agreement you may have with Haus.

Below are additional guidelines for specific relationship categories:

Partners:

• Partners may use their appropriate partner badge, which must be kept up to date. Partners should refer to their partnership agreements and any applicable Haus partner branding guidelines.
• If you have any questions, contact legal@haus.com.

Resellers:

• Resellers should refer to their agreement(s) for their specific brand guidelines and creative assets.
• If you have additional questions, contact legal@haus.com.

Customer Ambassadors:

• Customer ambassadors should refer to any customer advisory branding guidelines made available to them and their agreements for specific brand guidelines and creative assets.• If you have additional questions, please email legal@haus.com.

Certified Professionals:

• Haus certified professionals may use the credential designation and associated logo they earned in accordance with the applicable Haus program terms, where additional information may be found regarding its use.

Training Institutions and Workforce Development Organizations:

• Training institutions and workforce development organizations may use the official logos made available to them and should refer to their agreements for guidelines. If you have any questions, contact legal@haus.com.

Vendors:

• We typically do not provide endorsements for our vendors. However, if you believe a specific endorsement or statement is appropriate, we will review. Please contact legal@haus.com for next steps.

Academic Publishers:

• Academic institutions and publishing companies who want to use Haus’ content, such as charts or white papers, for educational uses should contact legal@haus.com for information.

Usage Guidelines

If you fall into one of the authorized use categories listed above, you must follow these guidelines when using Haus’ trademarks, along with any others provided that are specific to your use.

Appropriate Attribution Language

The following attribution statement must accompany any use of Haus’ trademarks:

“[insert Haus trademark] is a trademark of Haus Analytics, Inc.”

Example: “Haus Analytics is a trademark of Haus Analytics, Inc..”

The following attribution statement must accompany any use of Haus’ copyrighted works:

“[insert Haus copyrighted work] is a copyright of  Haus Analytics, Inc.”

Example: “The diagram of the Haus offerings is a copyright of Haus Analytics, Inc.”

Use Trademarks as Adjectives

Our trademarks are meant to be used as adjectives and may not be used as nouns or verbs. Using a trademark as a noun or verb can dilute our trademark and weaken its ability to serve as a source identifier for our products and services. As much as practicable, you should use Haus’ trademarks as an adjective followed by the generic category name of the product or service.

Example: “Digitally transform your marketing organization with AI-powered analytics using the Haus platform.”

Proper Spelling and Stylization

Use our trademarks in the correct spelling and format as they appear on our company websites where written in plain text. Even if a trademark is written in lowercase in its logo, it should start with a capital letter when written in plain text.

Examples:

• Haus (capital H)
• Haus Analytics (capital H, capital A)