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Success stories

Midi Health

The momentum we’ve built through continuous testing with Haus has been transformational. Each experiment adds to a foundation of learnings that’s allowed us to scale smarter and deliver record-breaking growth and efficiency.
Derek Gerberich
Head of Growth, Midi Health
Derek Gerberich
Head of Growth, Midi Health

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About Midi Health

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All stories

How OluKai Unlocked a 20% CAC Reduction Overnight from Causal MMM

How Phoenix turned a Super Bowl Swing into Measurable Success

How Skylight Quantified Linear TV’s Incremental Business Impact

Media Mix Optimization

Nationally Distributed CPG Product Puts Multi-Channel Media to the Test

ThredUp Doubles Down on Pinterest After a Decisive Haus Test

Ridge Uses Haus to Uncover The Power of New Product Launches

Jones Road Beauty Uses A Fixed Geo Test to Measure Their Big Apple OOH Campaign

The Amazon Curveball in Orthofeet’s Brand Search Test

1DC vs 7DC: What Really Drove Incremental Revenue for Dr. Squatch

How OSEA Measured the Incremental Impact of Programmatic Podcast Ads Across Shopify, Amazon, Ulta, and More

Upper Funnel Tests on Meta and TikTok Reveal New, Incremental Audiences for Lalo

How Haus Helped Jameson Measure One of the Largest OOH Activations in Brand History: The Sphere in Las Vegas

Early AppLovin Results Are In

Top-of-Funnel Creative Drives 13X the Lift of Lower-Funnel Creative for Javvy Coffee

Hexclad Measures Meta's Incremental Impact for a High-AOV Product with a Long Consideration Phase

Fresh Clean Threads Uncovers Meta's Incremental Impact on Amazon and DTC Sales

Inkbox Incrementality Testing Reveals Omni-Sales Impact Across Channels, Boosting Snap iROAS by 127%

Affiliate Loyalty Partners

Affiliate On/Off Test Reveals the Incrementality of Loyalty Sites for Global DTC Brand

Creative Testing

A/B/C Test Reveals the True Impact of Different Creative Strategies for Billion Dollar Brand

Brand Search

A Series of Three Incrementality Tests Prove Brand Search to Be Ineffective

Thinking Beyond Dot-Com: How Newton Baby Uncovered the Halo Effects of TikTok Ads on Amazon Sales

FanDuel Optimizes Spend Levels on YouTube via 3-Cell Diminishing Returns Test

Caraway Cracks Upper-Funnel Campaigns on Meta

Ritual Maximizes ROI on TikTok via Series of Incrementality Tests

Jones Road Beauty Doubles New Customer Orders in YouTube

Caraway Maximizes PMax via 3-Cell Incrementality Test

FanDuel Supercharges Marketing Experimentation and Increases Sportsbook Activations by 11%

Tally Finds An Incrementality Platform They Can Trust

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