Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior.
Ike and Olivia cover:
- How consumer search behavior is changing (3:53)
- How marketers’ day-to-day workflow is shifting in Google (8:02)
- How you should structure your Google account in 2025 (19:03)
- How to balance Search + Shopping campaigns vs. AI-driven campaigns (25:37)
- Why (and how) to isolate brand/non-brand terms (32:15)
- Should you be using AI Max? (35:45)
- How can brands show up better in AI Overviews? (40:04)
- Common mistakes Ike sees brands make inside Google (42:10)
- Auditing Google’s AI-led ad products (45:22)
