Google Ads In The Age Of AI

Olivia sits down with Haus Measurement Strategy Lead ⁠Ike Armstrong⁠ to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior.

Ike and Olivia cover:

How consumer search behavior is changing (3:53)

How marketers’ day-to-day workflow is shifting in Google (8:02)

How you should structure your Google account in 2025 (19:03)

How to balance Search + Shopping campaigns vs. AI-driven campaigns (25:37)

Why (and how) to isolate brand/non-brand terms (32:15)

Should you be using AI Max? (35:45)

How can brands show up better in AI Overviews? (40:04)

Common mistakes Ike sees brands make inside Google (42:10)

Auditing Google’s AI-led ad products (45:22)