
Patrick is a Senior Solutions Consultant at Haus. With 18 years of experience spanning analytics, marketing, and B2B SaaS, Patrick has led multiple 0-to-1 product launches and founded two ventures that each ended in acquisition. He brings a rare combination of technical depth, working fluidly with data science and engineering teams, and a strong customer-facing instinct.

Can TikTok scale? How much omnichannel impact does TikTok have? Haus’ analyses of hundreds of TikTok incrementality tests answers these questions and more.