Dean Gordon

Measurement Strategy Lead
,
Haus
LinkedIn

Dean is a Measurement Strategy Lead at Haus, a role he’s held since 2025. Before joining Haus, Dean led customer acquisition initiatives for Ritual, a leading subscription-based health & wellness brand.

Articles by
Dean Gordon

Diversifying The Right Way: A Framework for Calculating the Marginal Efficiency of Your Marketing Channels

Education
May 12, 2026

An effective channel diversification strategy starts with grounding your thinking in marginal efficiency — not average efficiency. Here's how to do that.