Marisa Trichter

Sr. Manager, Vertical and Enterprise Marketing
,
Haus
LinkedIn

Articles by
Marisa Trichter

How to Tie a Super Bowl Ad to Business Outcomes

Education
Feb 4, 2026

The Haus playbook for measuring tentpole brand campaigns

The Best Incrementality Testing Tools: How to Choose

Education
Mar 9, 2026

Whether you’re actively evaluating incrementality platforms or simply curious to learn more, consider this checklist your first stop.

Incrementality School, E4: Who Needs Incrementality Testing?

Education
Nov 14, 2024

As brands' marketing strategies grow in complexity, incrementality testing becomes increasingly consequential.

Introducing Causal Attribution: Your New Daily Incrementality Solution

Causal Attribution syncs your ad platform data with your experiment results to provide a daily read on which channels drive growth.