It's here: our new YouTube meta-analysis. What's held and what's changed in the Demand Gen era?

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Tyler Horner

Head of Strategic Insights
,
Haus
LinkedIn

Tyler is Head of Strategic Insights at Haus. With a decade of experience in marketing, he has spoken at The Lead Innovation Summit and Google’s Rethink ROI, and has authored numerous reports on marketing measurement.

Articles by
Tyler Horner

Do YouTube Ads Still Perform?

Do YouTube Ads Still Perform?

Research Reports
Oct 14, 2026
Is Meta’s Incremental Attribution Outperforming Standard Attribution?

Is Meta’s Incremental Attribution Outperforming Standard Attribution?

Research Reports
Jul 16, 2026
Is AppLovin More Than a Hype Channel?

Is AppLovin More Than a Hype Channel?

Research Reports
Jun 18, 2026
Three Lessons Marketers Can Learn From a Failing Football Club

Three Lessons Marketers Can Learn From a Failing Football Club

Education
Apr 27, 2026
Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus

Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus

Haus Platform
Jan 8, 2026
The TikTok Report

The TikTok Report

Research Reports
Dec 4, 2025
When Is Branded Search Worth the Investment?

When Is Branded Search Worth the Investment?

Research Reports
Sep 29, 2025
The Meta Report: Lessons from 640 Haus Incrementality Experiments

The Meta Report: Lessons from 640 Haus Incrementality Experiments

Research Reports
Jul 28, 2025
Do YouTube Ads Perform? Lessons From 190 Incrementality Tests

Do YouTube Ads Perform? Lessons From 190 Incrementality Tests

Research Reports
Mar 6, 2025
Incrementality School, E3: How Do Brands Measure Incrementality?

Incrementality School, E3: How Do Brands Measure Incrementality?

Education
Nov 7, 2024
Conversion Lag Insights: How Haus Tests Can Help Optimize Q4 Budgets

Conversion Lag Insights: How Haus Tests Can Help Optimize Q4 Budgets

Research Reports
Sep 5, 2024
PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms

PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms

Research Reports
Aug 20, 2024