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Measure incrementality,
make smarter marketing decisions

Launch experiments in minutes with the Haus marketing science platform. Measure the precise business impact of every advertising effort — online and offline.

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Optimizing billions in ad spend for the world's top companies

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The new standard of measurement: Incrementality

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Haus

Incrementality

Haus experiments

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Accurate

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Omnichannel measurement

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Fast and automated

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Privacy-durable

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No black boxes

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Unparalleled scientific rigor

Traditional attribution

Correlation-based metrics

Misleading

Incomplete

Vulnerable to privacy changes

Leads to sub-optimal decisions

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Grow your business with robust data science tools

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Measure Incrementality

GeoLift

Configure on-demand regional experiments to measure the incrementality of your marketing investments.

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Optimize Campaigns

Causal Attribution

Optimize your marketing investments with daily incrementality reporting.

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OPTIMIZE Budget

Causal MMM

Coming Soon

Evaluate the effectiveness of past marketing efforts and plan your media spend with the first MMM rooted in incrementality experiments.

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Comprehensive measurement
Test incrementality across all your marketing channels, identify and measure impact everywhere you sell.
Fast & automated
Design and launch experiments in minutes. Get results in as little as two weeks.
Superior science
Cutting-edge measurement techniques grounded in econometric models. No black boxes.
Uses data you already have
No pixels, cookies or PII. Privacy-durable solutions rooted in your own data.
A list of Haus integrations.
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A list of Haus integrations.

We’ve done this before

We are PhD economists and data scientists who have built these solutions before at companies like Amazon and Google. We built Haus to productize and democratize these tools for everyone.

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Your can’t-miss marketing podcast

Master marketing and ad measurement with insights from Open Haus.

Most recent

Episode
10
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Winning Internationally: The Playbook for Global Expansion

Former Netflix growth marketer and current N26 CMO Juan Bongiovanni joins Open Haus to talk about the realities of scaling internationally.

Previous episodes

Episode
10
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Winning Internationally: The Playbook for Global Expansion

Episode
9
:
Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)

Episode
8
:
The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Episode
7
:
Growth and Measurement Trends: Perspectives from a Marketing Leader

Episode
6
:
Mastering Mobile App Measurement

The latest from Haus

Article
How to Know If An Incrementality Test Result Is ‘Good’ – And What to Do About It
Announcement
New! Haus Announces Partnership with Crisp
Announcement
A First Look at Causal MMM

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