Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world's top companies
2000+
Experiments run per year
$15B+
Ad spend optimized per year
$400B+
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
The latest from Haus
When Is Brand Search Worth The Investment?
Our large-scale analysis of real-world, branded search incrementality experiments unpacks when branded search is most effective and how best to leverage it.
Report
The Meta Report: Lessons from 640 Haus Incrementality Experiments
An exclusive Haus analysis show Meta is incremental in most cases — but is the platform's move toward automation improving incremental efficiency?
Report
GeoFences: Precise Geographic Control for Marketing Experiments
GeoFences enable you to exclude markets from your test that aren’t relevant to your business — helping you focus more deeply on the ones that are.
New feature
Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones
Based on open source mobility data collected from mobile phone GPS data, Haus Commuting Zones minimize spillover and improve test accuracy.
New feature
