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The latest from Haus

When Is Brand Search Worth The Investment?
Our large-scale analysis of real-world, branded search incrementality experiments unpacks when branded search is most effective and how best to leverage it.

The Meta Report: Lessons from 640 Haus Incrementality Experiments
An exclusive Haus analysis show Meta is incremental in most cases — but is the platform's move toward automation improving incremental efficiency?

GeoFences: Precise Geographic Control for Marketing Experiments
GeoFences enable you to exclude markets from your test that aren’t relevant to your business — helping you focus more deeply on the ones that are.

Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones
Based on open source mobility data collected from mobile phone GPS data, Haus Commuting Zones minimize spillover and improve test accuracy.