Smarter marketing 
investments start with Haus

Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.

2000+
Experiments run per year
$15B+
Ad spend optimized per year
$400B+
Combined revenue of Haus customers

SaaS Products

Grow your business with robust data science tools

GeoLift

Configure on-demand experiments to measure the incrementality of your marketing investments.

Causal MMM

Plan media spend with confidence, using models grounded in the only source of causal truth—your experiments.

Causal Attribution

Optimize your marketing investments with daily incrementality reporting.

How to measure incrementality

Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.

The latest from Haus

When Is Brand Search Worth The Investment?

Our large-scale analysis of real-world, branded search incrementality experiments unpacks when branded search is most effective and how best to leverage it.

Report

The Meta Report: Lessons from 640 Haus Incrementality Experiments

An exclusive Haus analysis show Meta is incremental in most cases — but is the platform's move toward automation improving incremental efficiency?

Report

GeoFences: Precise Geographic Control for Marketing Experiments

GeoFences enable you to exclude markets from your test that aren’t relevant to your business — helping you focus more deeply on the ones that are.

New feature

Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones

Based on open source mobility data collected from mobile phone GPS data, Haus Commuting Zones minimize spillover and improve test accuracy.

New feature

How confident are you in what’s actually driving your growth?

Make better ad investment decisions with Haus.

The Laws of Incrementality

Whether you’re new to incrementality or a testing veteran, The Laws of Incrementality apply no matter your measurement stack, industry, or job family.

Incrementality = experiments

Not all incrementality experiments are created equal

Incrementality is a continuous practice

Incrementality is unique to your business

Acting on incrementality improves your business