Measure incrementality,
make smarter marketing decisions

Launch experiments in minutes with the Haus marketing science platform. Measure the precise business impact of every advertising effort — online and offline.

Launch experiments in minutes with Haus’ AI-powered incrementality platform. Measure the precise business impact of every advertising effort — online and offline.

By combining AI-powered measurement with expert guidance, Haus provides the clarity and confidence marketers need to optimize spend and drive business growth.

Incremental chart showing difference between two experiments.

Optimizing billions in ad spend for the world's top companies

The new standard of measurement: Incrementality

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Incrementality

Haus experiments

Accurate

Omnichannel measurement

Fast and automated

Privacy-durable

No black boxes

Unparalleled scientific rigor

Traditional attribution

Correlation-based metrics

Misleading

Incomplete

Vulnerable to privacy changes

Leads to sub-optimal decisions

Leading brands use Haus

The Haus platform provided us clarity in our data and led to better investments that saved us millions of dollars.

Brian Borkowski

SVP Marketing, FanDuel

Brian Borkowski

SVP Marketing

Read story

Implementing Haus was one of the best decisions we made. The insights and ROI from the first month alone paid for our Haus contract for the year.

Connor Dault

VP Growth, Caraway

Connor Dault

VP Growth

Read story

We've seen north of a 10x ROI on our annual investment in Haus in the first 2 months alone

Aaron Zagha

CMO, Newton Baby

Aaron Zagha

CMO

Read story

SaaS Products

Grow your business with robust data science tools

A bar chart showing holdout and treatment groups with lift highlighted in the treatment group. This chart is on top of a map of the US with DMAs randomly highlighted either blue or white.

Measure Incrementality

GeoLift

Configure on-demand regional experiments to measure the incrementality of your marketing investments.

Learn more

Stack bar charts showing Google, YouTube, Meta, TikTok, Snapchat, and Other.

Optimize Campaigns

Causal Attribution

Optimize your marketing investments with daily incrementality reporting.

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OPTIMIZE Budget

Causal MMM

Coming Soon

Evaluate the effectiveness of past marketing efforts and plan your media spend with the first MMM rooted in incrementality experiments.

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How to optimize marketing for incrementality with Haus

Design experiments

Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.

Measure incrementality

After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.

Align reporting to causal truth

Understand what tactics drive your business.

Allocate budget

Invest in the channels and campaigns that demonstrate incremental impact.

We’ve done this before

We are PhD economists and data scientists who have built these solutions before at companies like Amazon and Google. We built Haus to productize and democratize these tools for everyone.

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Measure incrementality,
make smarter marketing decisions

Optimizing billions in ad spend for the world's top companies

The new standard of measurement: Incrementality

Incrementality

Traditional attribution

Leading brands use Haus