Articles tagged: Amazon

We analyzed 640 Meta experiments on the Haus platform, revealing key insights into Meta's incrementality.

Explore geo experiments from all angles — what they are, why they matter, and how you can use them to measure incremental impact.

At our Open Haus AMA, a customer asked us: “How do you know when a brand is at the scale where investing in an incrementality tool makes sense?”

Our Measurement Strategists explain which tests can make a difference as you prep for Prime Day 2025.

When macroeconomic conditions shift, marketers should proactively partner with finance, understand how budgets may change, and test for efficiency.

Incrementality testing isolates true campaign impact — giving you clarity, confidence, and a case your CFO will love.

When real-time retail data meets incrementality testing, CPG brands can finally measure what’s working and optimize ad spend with confidence.

Vendor Central sellers – brands that sell *to* Amazon – can now use Haus to measure omnichannel incrementality.

Think Amazon ads are the only effective marketing channel for Prime Day? Think again.