Articles tagged: Incrementality School

Having the right measurement toolkit for your business is only meaningful insofar as your team’s ability to use that tool.

Sure, the title's a mouthful – but attributing changes in data (ex: ‘my KPI went up') to certain factors (ex: ‘we increased ad spend’) is hard to do well.

As brands' marketing strategies grow in complexity, incrementality testing becomes increasingly consequential.

Traditional MTAs and MMMs won't measure incrementality – but geo experiments reveal clear cause, effect, and value.

Haus’ Customer Marketing Lead Maddie Dault and Success Team Lead Nick Doren dive into what you can incrementality test – and why now's the time.

To kick off our new Incrementality School series, three Haus incrementality experts weigh in describing a very fundamental concept.