Articles tagged: YouTube

An effective channel diversification strategy starts with grounding your thinking in marginal efficiency — not average efficiency. Here's how to do that.

We offer heuristics for determining test duration based on data from thousands of Haus tests and advice from Haus Measurement Strategists.

The Haus playbook for measuring tentpole brand campaigns

We analyzed over a hundred incrementality tests before, during, and after BFCM 2025 and uncovered dramatic delayed conversion effects.

Let's explore incrementality from every angle — what it is, what you can test, and what you need to get started.

Explore geo experiments from all angles — what they are, why they matter, and how you can use them to measure incremental impact.

At our Open Haus AMA, a customer asked us: “How do you know when a brand is at the scale where investing in an incrementality tool makes sense?”

Incrementality testing requires proper design and intentional analysis. Let's walk through some best practices (and potential mistakes).

Dive into the key differences between attribution and incrementality — how each approach works, when they're useful, and key pros and cons.

An exclusive Haus analysis shows YouTube often delivers powerful new customer acquisition and retail halo effects that traditional metrics miss.