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Marketing Mix Modeling: Why Experiments Must Anchor MMM

Marketing Mix Modeling: Why Experiments Must Anchor MMM

Education
Oct 1, 2026
The Good, The Bad, and the Ugly of Building In-House MMM

The Good, The Bad, and the Ugly of Building In-House MMM

Education
Sep 23, 2026
Can A Model Predict Incrementality?: An Interview with Professor Brett Gordon

Can A Model Predict Incrementality?: An Interview with Professor Brett Gordon

Education
Sep 22, 2026
Measuring Impact from Day One: How to Measure Incrementality Without Historical Data

Measuring Impact from Day One: How to Measure Incrementality Without Historical Data

Haus Platform
Aug 7, 2026
Introducing Causal Attribution: An Evidence-Backed Method for Making Daily Spend Decisions

Introducing Causal Attribution: An Evidence-Backed Method for Making Daily Spend Decisions

Haus Platform
Jul 29, 2026
Fast, Confident, and Wrong: The Risk of Noisy Incrementality Tests

Fast, Confident, and Wrong: The Risk of Noisy Incrementality Tests

Research Reports
Jul 23, 2026
What is an enterprise incrementality platform?

What is an enterprise incrementality platform?

Education
May 28, 2026
Choosing a marketing measurement platform for media and entertainment

Choosing a marketing measurement platform for media and entertainment

Education
May 25, 2026
What is causal marketing?

What is causal marketing?

Education
May 20, 2026
Three Lessons Marketers Can Learn From a Failing Football Club

Three Lessons Marketers Can Learn From a Failing Football Club

Education
Apr 27, 2026
How to Run Geo Experiments During Sporting Events

How to Run Geo Experiments During Sporting Events

Education
Mar 16, 2026
The Best Incrementality Testing Tools: How to Choose

The Best Incrementality Testing Tools: How to Choose

Education
Mar 9, 2026
How Haus Scales Causal Marketing Measurement Without Human Bias

How Haus Scales Causal Marketing Measurement Without Human Bias

Research Reports
Feb 24, 2026
How to Tie a Super Bowl Ad to Business Outcomes

How to Tie a Super Bowl Ad to Business Outcomes

Education
Feb 4, 2026
Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus

Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus

Haus Platform
Jan 8, 2026
Measuring Big Brand Moments With Time Tests

Measuring Big Brand Moments With Time Tests

Haus Platform
Dec 15, 2025
Causal Intelligence: How AI Works in Haus

Causal Intelligence: How AI Works in Haus

Haus Platform
Nov 21, 2025
Why Identification Matters: Changing How We Think About MMM

Why Identification Matters: Changing How We Think About MMM

Haus Platform
Nov 11, 2025
World-Renowned Economist Susan Athey Joins Haus As Scientific Advisor

World-Renowned Economist Susan Athey Joins Haus As Scientific Advisor

Inside Haus
Oct 6, 2025
Incrementality Experiments: A Comprehensive Guide

Incrementality Experiments: A Comprehensive Guide

Education
Sep 4, 2025
GeoFences: Precise Geographic Control for Marketing Experiments

GeoFences: Precise Geographic Control for Marketing Experiments

Haus Platform
Aug 6, 2025
Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones

Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones

Haus Platform
Jul 9, 2025
Haus Launches Fixed Geo Tests to Measure Billboards, Regional, and OOH Activations

Haus Launches Fixed Geo Tests to Measure Billboards, Regional, and OOH Activations

Haus Platform
Jun 23, 2025
What You’re Actually Measuring in a Platform A/B Test

What You’re Actually Measuring in a Platform A/B Test

Education
May 1, 2025
Beyond the Buzzwords: Why Transparency Matters in Incrementality Testing

Beyond the Buzzwords: Why Transparency Matters in Incrementality Testing

Haus Platform
Apr 29, 2025
Would You Bet Your Budget on That? The Case for Honest Marketing Measurement

Would You Bet Your Budget on That? The Case for Honest Marketing Measurement

Research Reports
Feb 14, 2025
Matched Market Tests Don't Cut It: Why Haus Uses Synthetic Control in Incrementality Experiments

Matched Market Tests Don't Cut It: Why Haus Uses Synthetic Control in Incrementality Experiments

Haus Platform
Jan 28, 2025
CommerceNext Session Recap: How Newton Baby Uses Incrementality Experiments to Maximize ROI

CommerceNext Session Recap: How Newton Baby Uses Incrementality Experiments to Maximize ROI

Industry News
Aug 9, 2024
Maximize Your Q4 Growth With 4 High-Impact, Low-Risk Tests

Maximize Your Q4 Growth With 4 High-Impact, Low-Risk Tests

Education
Nov 8, 2023
Why Maturing Direct to Consumer Brands Need to Run Incrementality Tests

Why Maturing Direct to Consumer Brands Need to Run Incrementality Tests

Education
Sep 15, 2023
5 Signs It’s Time to Invest in Incrementality

5 Signs It’s Time to Invest in Incrementality

Education
Aug 9, 2023
Why You Need a 3rd Party Incrementality Partner

Why You Need a 3rd Party Incrementality Partner

Education
Jul 6, 2023
How Automation Is Transforming Growth Marketing

How Automation Is Transforming Growth Marketing

Education
May 30, 2023
Statistical Significance Is Costing You Money

Statistical Significance Is Costing You Money

Research Reports
Apr 13, 2023
Attribution vs Marketing Mix Modeling: Are Any Of Your Methods Precise?

Attribution vs Marketing Mix Modeling: Are Any Of Your Methods Precise?

Education
Feb 8, 2023
How to Use Causal Targeting to Save Money on Promotions

How to Use Causal Targeting to Save Money on Promotions

Education
Feb 1, 2023
Are Promotions Growing Your Business or Losing You Money?

Are Promotions Growing Your Business or Losing You Money?

Education
Feb 1, 2023
The Haus Viewpoint

The Haus Viewpoint

Inside Haus
Jan 18, 2023