How Haus’ Tom O’Bara helps billion-dollar enterprises with their biggest marketing investment decisions

Inside Haus
Mar 31, 2026

Learn how Haus’ Tom O’Bara helps global brands and studios run impactful incrementality tests and answer their hardest measurement questions.

From Guesswork to Causal Truth: Measurement Lifer Feliks Malts’ Best Practices for Incrementality Testing

Inside Haus
Jan 28, 2026

Haus’ Feliks Malts has partnered with hundreds of teams on their incrementality testing programs. Here's how he ensures they're set up to drive real business impact.

How Hoon Hong Uses Testing To Help Haus Customers Sharpen Their Storytelling

Inside Haus
Sep 23, 2025

Learn how Haus Measurement Strategist Hoon Hong uses incrementality tests to sharpen brands' storytelling and connect with key audiences.

How An Applied Math Professor Turns Her Expertise Into Impact at Haus

Inside Haus
Jun 26, 2025

We talked to Senior Technical Fellow Vanja Dukic about her journey to Haus and how Haus lets academics translate their knowledge into action. 

How Victoria Brandley Went from Early Haus Customer to Haus Measurement Strategist

Inside Haus
Jun 9, 2025

Measurement Strategist Victoria Brandley walks us through her full-circle journey to Haus and how she became an incrementality believer.

Why An Econometrics PhD Left Meta To Tackle Big Causal Questions at Haus

Inside Haus
May 2, 2025

Senior Applied Scientist Ittai Shacham walks us through life on the Haus Science team and the diverse expertise needed to build causal models.

Why An Analytics Expert Left Agency Life to Become Haus' First Measurement Strategist

Inside Haus
Apr 10, 2025

Measurement Strategy Team Lead Alyssa Francis sat down with us to discuss how she pushes customers to challenge the testing status quo.

Why A Leading Economist From Amazon Came to Haus to Democratize Causal Inference

Inside Haus
Mar 19, 2025

We sit down with Principal Economist Phil Erickson to talk about Haus’ “unhealthy obsession” with productizing causal inference.

Why Magic Spoon’s Former Head of Growth Embraces Incrementality at Haus

Inside Haus
Mar 10, 2025

In our first episode of Haus Spotlight, we speak to Measurement Strategist Chandler Dutton about the in-the-weeds approach Haus takes with customers.