Why Magic Spoon’s Former Head of Growth Embraces Incrementality at Haus

After four months at Haus, Measurement Strategist Chandler Dutton was in a groove. He was leading calls with customers, laying out testing roadmaps, and helping customers act on their results. Onboarding was in the rearview — now he knew what it took to be effective at Haus.

So, naturally, it was time to figure out how to get 10% better.

“I sent feedback forms to about seven people that I worked with cross-functionally across Science, Product, and Sales,” says Chandler. “And I asked them what I could do more of, what I could do less of, and what I should double-down on.”

This growth-oriented approach is nothing new for Chandler. Coming to Haus after serving as Head of Growth at Magic Spoon, he’s been in a brand’s shoes before. He knows the challenges they face, the problems they're trying to solve — and the experiments they need to actually spark growth.

A growth marketing dream team

“Haus just gets a lot more in-the-weeds than other folks do,” says Chandler. And that all starts with Haus’ Measurement Strategy team. According to Chandler, the team is made up of three flavors of growth expert:

• “Hardcore geniuses on agency background” (looking at you, Stephen Barston)
• Old pros from major ad platforms like Google (hello, Michael Lederman)
• Growth leaders at major brands (see: Dutton, Chandler)

“Our team is full of people who can speak the customer’s language because we all come from that world,” says Chandler. “The questions they’re struggling with and the difficulties they’re facing are things we’re well-versed in.”

Chandler describes the marketing strategist role as “part marketing strategist, part measurement consultant, and part customer success partner.” Yes, they help set up tests, add DMAs, and ensure everything is calibrated correctly. But the meat of the job is nitty-gritty growth strategy. 

“What we do that’s different is we dig into the current status of your marketing and identify how to get you a learning that you can act on,” he says. “After someone sees a result, we help you translate that learning into an actual marketing decision.”

The best part: Haus isn’t rigid. The team knows that different goals call for different solutions — no one-size-fits-all strategy here.

“Maybe the goal is to boost profitability. Or maybe you want to pour gasoline on the fire and grow as much as possible. Or maybe you’re somewhere in the middle. We don’t care — we’re going to set up tests that will help you develop learnings that will get you to that place.”

Unique brands, unique solutions

Before running the show at Magic Spoon, Chandler worked in growth at Hulu and Ten Thousand. From streaming to apparel to cereal, he’s seen it all — and each day he draws on these experiences to solve knotty problems for brands. 

For instance, a customer recently told Chandler that their goal was to drive better lifetime value (LTV) and retention through their paid media efforts. 

“As someone with a lot of experience in acquisition and retention across a bunch of different brands, I immediately knew that the pressure around LTV and retention is often informed by changes around the profitability of acquisition,” explains Chandler. 

He identified this as an acquisition cost problem, so he quickly sprung into action: 

• He designed a testing methodology centered around optimizing spend level, allocating budget efficiently, and bringing down CAC, all while acquiring higher value customers. 
• Then he worked with the brand and a major advertising partner to ingest data, calibrate statistical power, and actually run the tests.
• Together they analyzed the results through a lens of maximizing profit value for the brand — accounting for short-term efficiency and predicted LTV, because both inform marketing profitability.

“I’ve seen a lot of different things and noticed patterns,” Chandler says. “You learn that not all decisions apply universally, so it’s important to draw on the connective tissue of those experiences and tailor solutions to each unique brand.”

Measurement strategy that delivers

Chandler regularly encounters customers who’ve been burned by previous testing partners. While the gripes are varied, one complaint is common: not enough support. 

“We’ve worked with customers who’ve had mixed experiences with Customer Success teams that were stretched too thin,” says Chandler. “They might explain how to use the platform, set up a test, show you results — but that’s it.”

Haus’ Measurement Strategy team takes that extra step. Running tests is just the first step. The key lies in diving deep into results, understanding the nuances, then partnering on a detailed strategy for next steps. It’s a level of attention you won’t find everywhere — but for Haus’ customers, the results speak for themselves.