Haus Announces $20M Raise Led by 01 Advisors

When we founded Haus in 2021, we had a clear vision for our business front and center: that world-class causal inference technology should be accessible to businesses of all sizes.

As we’ve grown into a trusted market leader, we’re proud of the impact we’ve made helping top brands better understand their marketing decisions in a privacy-durable, scientifically sound way. Helping businesses accurately measure and optimize billions of dollars in ad spend is an extraordinary responsibility – and we’re only just getting started.

Today, we’re happy to announce $20M in additional investment led by 01 Advisors, a venture and advisory firm helmed by former Facebook CRO David Fischer, former Twitter CEO Dick Costolo, and former Twitter COO Adam Bain. Rahul Mehta, co-founder and managing partner at DST Global, and Gokul Rajaram participated in the raise, alongside existing Haus investor Insight Partners, which furthered its position in our company. Baseline Ventures, Haystack Ventures, Octave, and Mantis Venture Capital also participated.

We’re fortunate to have such supportive investors by our side – and also incredibly grateful to the Haus community that puts their trust in us: our people, our science, and our technology.

With this additional partnership and support, Haus is well-positioned to deepen our existing experimentation offerings, expand our causal inference analytics capabilities, and broaden our decision science platform across industries. 

In the near-term, we’re excited to kick off this next chapter with the announcement of our new daily incrementality product, Causal Attribution. By syncing with ad platform data and adjusting for incrementality based on GeoLift experiments, brands can get an accurate daily view of which channels and tactics are most incremental – and take immediate action with direct impacts on your bottom line.

There’s never been a better time to dive into the Haus community and embrace incrementality testing – thank you for being on this great ride with us. Here’s to a very bright future ahead.

‍Coverage of our fundraise can be found in Axios Pro. Learn how Haus can help you identify clear ROI on your marketing decisions and schedule a demo today. For all other inquiries, email hello@haus.io.